Built for writers who mean business
Invoicing built for copywriters who bill by the project, word count, or monthly retainer.
You craft words that sell. Your invoicing should sell your professionalism just as well. WaffleInvoice gives freelance copywriters branded invoices, recurring retainer billing, online payments, and a client portal - free.
No credit card required. Free forever for unlimited invoices.
Sound familiar?
The invoicing problems copywriters actually face.
📧
Chasing payments from marketing agencies
You delivered the copy on time, but the agency's AP department takes 45 days to pay. Following up feels unprofessional, and you're not sure which invoices are even overdue.
📝
Scope creep with no paper trail
The brief was 500 words. Now it's 1,200 words with three rounds of revisions. The original estimate is buried in an email thread and the client expects the same price.
🔄
Rebuilding retainer invoices every month
You have five retainer clients. Every month you manually create the same invoice from scratch, copy line items, and send them one by one. It's tedious and error-prone.
💰
Juggling per-word vs per-project pricing
Some clients pay per word, others per project, and one pays a flat monthly retainer. Your invoicing tool doesn't make it easy to handle all three billing models.
🗂️
Multiple clients, different payment terms
One client pays Net 15, another Net 30, and a third pays on receipt. Keeping track of who owes what and when is a spreadsheet nightmare.
🤷
No way to show what was approved vs what changed
The client approved the outline but keeps requesting revisions beyond scope. Without a documented estimate, you can't point to what was originally agreed.
The fix
One tool for estimates, invoices, payments, and client history.
✨
Branded, professional invoices
Add your logo, customize colors, and send invoices that look as polished as your copy. Every invoice reflects your brand and professionalism.
📋
Estimates that convert to invoices
Send a detailed estimate with word counts, deliverables, and revision rounds. When the client approves, convert it to an invoice with one click. Scope is documented.
🔄
Recurring billing for retainers
Set up a retainer invoice once and it sends automatically every month. No more rebuilding the same invoice five times on the first of the month.
💳
Online payments via Stripe
Accept credit card and ACH bank transfers directly through your invoice. Clients pay in two clicks from the invoice link - no more waiting on checks.
🏢
Client portal
Give every client a branded portal where they can view invoices, download receipts, and check payment history. Professional and self-service.
📊
Everything in one place
Clients, estimates, invoices, payments, and billing history. One dashboard instead of five tabs, a spreadsheet, and a PayPal account.
Your workflow
From project scope to payment collected.
Send estimate
Scope the project with a detailed estimate - deliverables, word counts, revision rounds, and timeline. The client reviews and approves it through a shareable link.
Convert to invoice
One click turns the approved estimate into an invoice. Line items, rates, and notes carry over automatically.
Client pays online
The client receives the invoice by email, clicks through, and pays with a card or bank transfer via Stripe.
Track everything
Payment status, reminders, and client history are all visible from your dashboard. No more guessing who paid and who didn't.
Works for every writing specialty
Whether you write ads, blogs, or technical docs.
Freelance copywriters
Invoice for website copy, landing pages, email sequences, and ad campaigns with clear line items for each deliverable and revision round.
Content strategists
Bill for content audits, editorial calendars, brand voice guides, and ongoing strategy retainers with milestone-based invoicing.
Blog writers
Invoice per article or per word count. Track which posts are delivered, invoiced, and paid across multiple client accounts.
SEO content writers
Bill for keyword research, content briefs, and optimized articles. Send estimates that break down research, writing, and revision as separate line items.
Technical writers
Invoice for documentation projects, user guides, API docs, and knowledge base articles with per-page or per-project pricing.
Copywriting agencies
Manage multiple client accounts, recurring retainers, and project-based invoicing all from one workspace with team visibility.
Free - $0/month
- Unlimited invoices - no cap, no trial
- Unlimited clients
- Branded invoices with your logo
- Estimates with client approval flow
- Client portal for invoice history
- PDF downloads and shareable links
Pro - when you're ready
Upgrade only when you need recurring invoices, automatic email delivery, online payments via Stripe, and automation features. No pressure, no trial expiration.
- Everything in Free, plus:
- Online payments via Stripe (ACH + card)
- Automatic payment reminders
- Recurring invoices for retainer clients
- Email delivery and read tracking
- Automation rules for your workflow
FAQs
Common questions from copywriters.
Can I set up recurring invoices for retainer clients?
Yes. On the Pro plan, you can create a retainer invoice once and schedule it to send automatically every month, quarter, or on any custom interval. No more rebuilding the same invoice manually.
Can I invoice based on word count?
Absolutely. You can add line items with any unit - per word, per page, per article, per project, or a flat rate. Set a quantity and rate that matches how you bill each client.
Is WaffleInvoice really free for copywriters?
Yes. The free plan includes unlimited invoices, unlimited clients, branded invoices, estimates, and a client portal. No trial period and no credit card required.
Do my clients get a portal to view their invoices?
Yes. Every client gets a branded portal where they can view all their invoices, download PDFs, and check payment history. It's self-service and professional.
How do clients pay my invoices?
On the Pro plan, clients can pay directly from the invoice link using a credit card or ACH bank transfer via Stripe. On the free plan, you can include your own payment instructions on the invoice.
Can I send estimates before starting a project?
Yes. Create a detailed estimate with deliverables, word counts, and revision rounds. Send it to your client for review, and convert it to an invoice once approved. The entire scope is documented.
Ready to stop chasing payments?
Send your first invoice in under two minutes.
Join thousands of freelancers who ditched spreadsheets and payment link chaos for a proper invoicing workflow. Free forever.
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