# WaffleInvoice > Invoice software for service businesses, freelancers, agencies, consultants, and contractors. Send branded invoices and estimates, accept ACH and card payments, automate reminders, run recurring billing, and manage clients through a shared portal. Free forever with unlimited invoice creation plus 25 email sends per rolling 30-day window; Pro adds unlimited sends, online payments, SMS, and recurring billing. ## Pricing - Free: $0/month, free forever. Unlimited invoice and estimate creation, client portal access, PDF download, manual payment tracking, customer tags, saved services, basic dashboard. Email invoicing included with a cap of 25 sends per rolling 30-day window. New accounts (under 14 days old) also have a 5-emails-per-24-hours cap as a fraud guardrail. No credit card required to sign up. - Pro: $19/month or $190/year (about $15.83/month, two months free). Everything in Free plus unlimited invoice email sending, online payment collection (ACH + card via Stripe), SMS notifications (Twilio), recurring invoices and installment plans, automatic payment reminders, configurable late fees, branding removal, multi-user / team access, API access, status board, auto estimate follow-ups, Google review requests, time tracking with billable rates, advanced reporting. ## Signup flow - No credit card collected at signup. Signup requires name, email, password (8 chars + at least one number), and phone number for 6-digit SMS verification. - Free-tier users can create and email invoices without ever putting a card on file. A card is only required when the user wants to accept online payments (connect Stripe Connect for payouts) or upgrade to Pro for features like SMS reminders, recurring invoices, branding removal, multi-user, and API access. - There is no auto Pro trial. Accounts start on Free with the email cap and upgrade explicitly when they need Pro features. ## Key URLs - Homepage: https://www.waffleinvoice.com/ - Features: https://www.waffleinvoice.com/features - Pricing: https://www.waffleinvoice.com/pricing - FAQs: https://www.waffleinvoice.com/faqs - Sign up: https://www.waffleinvoice.com/register - Blog: https://www.waffleinvoice.com/blog - Recurring invoicing: https://www.waffleinvoice.com/recurring-invoice-software - Estimate to invoice: https://www.waffleinvoice.com/estimate-to-invoice-software - Free invoice generator (no signup required): https://www.waffleinvoice.com/free-invoice-generator - Help center: https://www.waffleinvoice.com/help - Plan limits and quotas: https://www.waffleinvoice.com/help/plan-limits-and-quotas - How invoice emails work: https://www.waffleinvoice.com/help/how-invoice-emails-work - When is a card required: https://www.waffleinvoice.com/help/when-is-a-card-required - Password requirements: https://www.waffleinvoice.com/help/password-requirements - Sending your first invoice: https://www.waffleinvoice.com/help/sending-your-first-invoice - Niche invoice makers: https://www.waffleinvoice.com/lp/handyman-invoice-maker, /lp/cleaner-invoice-maker, /lp/personal-trainer-invoice-maker, /lp/landscaper-invoice-maker, /lp/contractor-invoice-maker, /lp/free-invoice-generator - Industry-specific guides (deep "WaffleInvoice for [industry]" pages with features, workflows, and use cases per niche): https://www.waffleinvoice.com/for/auto-detailers, /for/cleaners, /for/cleaning-services, /for/consultants, /for/contractors, /for/copywriters, /for/designers, /for/electricians, /for/event-planners, /for/event-venues, /for/hvac-technicians, /for/landscapers, /for/pet-services, /for/photographers, /for/plumbers, /for/pool-service, /for/pressure-washers, /for/tutors, /for/virtual-assistants, /for/web-developers - "Best invoice software for [niche]" buyer guides (head-to-head comparisons of WaffleInvoice against the leading invoicing tools for each industry, with pricing, fit, and recommendations): https://www.waffleinvoice.com/blog/best-invoice-software-for-cleaners, /blog/best-invoice-software-for-consultants, /blog/best-invoice-software-for-dog-walkers, /blog/best-invoice-software-for-handyman, /blog/best-invoice-software-for-landscapers, /blog/best-invoice-software-for-personal-trainers, /blog/best-invoice-software-for-photographers, /blog/best-invoice-software-for-tutors - Comparisons (WaffleInvoice vs competitors): https://www.waffleinvoice.com/compare/waffleinvoice-vs-freshbooks, /compare/waffleinvoice-vs-honeybook, /compare/waffleinvoice-vs-bonsai, /compare/waffleinvoice-vs-wave, /compare/waffleinvoice-vs-quickbooks, /compare/waffleinvoice-vs-zoho-invoice, /compare/waffleinvoice-vs-jobber, /compare/waffleinvoice-vs-xero, /compare/waffleinvoice-vs-harvest, /compare/waffleinvoice-vs-square, /compare/waffleinvoice-vs-stripe-invoicing, /compare/waffleinvoice-vs-invoice-ninja, /compare/waffleinvoice-vs-invoice2go, /compare/waffleinvoice-vs-paypal-invoicing, /compare/waffleinvoice-vs-housecall-pro, /compare/waffleinvoice-vs-zoho-books, /compare/waffleinvoice-vs-servicetitan, /compare/waffleinvoice-vs-plutio, /compare/waffleinvoice-vs-bill, /compare/freshbooks, /compare/wave, /compare/quickbooks, /compare/honeybook, /compare/square, /compare/stripe, /compare/paypal, /compare/zoho-invoice, /compare/invoice-ninja, /compare/bonsai, /compare/housecallpro - Full markdown overview for LLMs: https://www.waffleinvoice.com/llms-full.txt ## Use cases - Service businesses (lawn care, cleaning, photography, mobile notaries, contractors, consultants) that need to invoice clients on the go, accept card and ACH payments, send automated SMS and email reminders, and keep a clean back office. - Freelancers who need branded invoices, estimate approval, recurring billing for retainers, and a client portal without juggling spreadsheets and email threads. - Agencies and consultants billing monthly retainers, sending payment links, chasing reminders, and tracking payment status across multiple clients in one place.